3. It’s based on an understanding of a world which no longer exists. Any PR firm who believe that they can carefully control brand messages are deluded and are going out of business – slowly but surely. The role of PR has changed from command and control to engaging in conversation, and encouraging positive debate.
It’s incredible that people still don’t see what social media means to the world. “The rules… say social media at London 2012 is managed by its communications team.” I’m terribly sorry, but this isn’t how social media works.
And for more, the BBC has a great article on the Olympics not allowing volunteers to use social media.